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RawTernative® is made from pasture-raised grass-fed beef, raised ethically in the pristine farm country of New Zealand and in harmony with that nation’s high environmental standards. Air drying is an age-old artisanal method of preserving meats which maintains the nutrients and natural taste of our ingredients. With RawTernative® your dog is eating real meat enhanced with probiotics, vitamins and minerals for a 100% complete and balanced diet.

  • Ethically raised proteins
  • Air-dried to maintain the nutrients and natural taste of ingredients
  • Enhanced with prebiotics, vitamins and minerals
  • 100% complete and balanced diet
  • Just pour and serve, no defrosting or rehydrating required


Chicken (source of Methionine & Taurine), Chicken Liver, Vegetable Glycerin, Flaxseed Meal, New Zealand Green Mussel (source of Chondroitin Sulfate), Dipotassium Phosphate, Salt, Calcium Carbonate, Choline Chloride, Taurine, Mixed Tocopherols (preservative), Iron Amino Acid Complex, Zinc Proteinate, Vitamin E Supplement, Sodium Selenite, Citric Acid (preservative), Copper Proteinate, Thiamine Mononitrate, Vitamin A Supplement, Niacin, Calcium Pantothenate, Manganese Proteinate, Riboflavin, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Biotin, Vitamin B12 Supplement, Calcium Iodate, Folic Acid, Rosemary Extract.

Guaranteed Analysis:

Crude Protein: 38% MIN
Crude Fat: 24% MIN
Crude Fiber: 3.5% MAX
Moisture: 19% MAX
Methionine: 0.6% MIN
Taurine*: 0.15% MIN
Glucosamine*: 600 MG/KG MIN
Chondroitin Sulfate*: 1100 MG/KG MIN
Omega-3 Fatty Acids*: 0.65% MIN
Omega-6 Fatty Acids*: 3.8% MIN

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